Have you ever linked to another web page using the phrase “click here“?
If you are a webmaster, a web author, or a web content editor and you answered yes to that question, keep reading because this blog post is for you.
Why is “click here” the enemy? Let me start with a little anecdote about a phenomenon known as Google bombing.
One of the methods that Google uses to determine what your page is all about is to look at the link text (or anchor text) that others have used to link to your website. So, if there are a million links that say Amazon and link to Amazon.com, there is a good chance that a Google search on the word Amazon will return a first hit to Amazon.com. Seems logical, right?
Google also has a button called “I’m feeling lucky” that is often overlooked. Try it out. Go to Google and search on “Innovative Solutions Inc.” Instead of clicking the “Google Search” button, click the button to the right that says “I’m feeling lucky.” This will take you straight to our home page. Why? Because the “I’m feeling lucky” button takes you to the first search result that you would have seen if you had done a regular Google search.
How does this relate to Google bombing? Once upon a time, somebody decided to use their knowledge of Google’s indexing system to further their own political objectives. In particular, I remember being introduced to the George Bush Google bomb when I was in college. What happens is, a particular blogger, website, or internet community puts out a request to their readers to create a link to George Bush’s bio on the white house website with the link text of “miserable failure.” Eventually, as the scheme gains momentum, there are so many “miserable failure” links to the president’s bio that the Google bots integrate those links into their knowledge base. Eventually, you could type “miserable failure” into Google, click “I’m feeling lucky,” and there was George Bush’s smiling face on your computer screen. Pretty knifing, yes?
The point of this anecdote is to teach you that link text matters. If Google uses your link text to determine what a website is about, why not provide more useful information than a generic “click here”?
This is a helpful link to our website:
Our favorite technical training center in Sacramento, CA – Innovative Solutions Inc.
This is not as helpful:
Click here to go to our favorite technical training center in Sacramento, CA – Innovative Solutions Inc.
That is why I call it altruistic linking. You are doing your neighbor a favor, you are going to help their search ranking by linking to them with appropriate keywords. And hopefully, in turn, they will do the same for you.
It’s often we have requests from customers on Proclarity, but few know that it is part of a much more complete Business Intelligence (BI) package from Microsoft called Microsoft PerformancePoint Server. This solution encompasses more than just traditional charts and graphs. It provides modules that integrate with the applications you use on a daily basis. Microsoft PerformancePoint Server 2007 is built from Microsoft’s Proclarity Analytics product.
Traditionally we think of BI as just the reports we run off of our database. While this model works, it is a limited view of what it can provide your organization. This is why Microsoft has invested heavily in this space and came up with PerformancePoint. Their goal was to provide a tool that can become a framework for delivering reporting across your organization. Without a standard tool it is difficult to see trends in your data outside of your group.
How many excel reports do you get? Do you use more than 1 tool to perform reports within your company? Do you have Microsoft SQL Server and Microsoft Reporting Services but only have a few reports to show for it? PerformancePoint is a solution that can give you a consistent, common data model to work from for monitoring, analytics and planning.
Key Performance Indicators (KPI’s) are tools you can use to make quick decisions. The challenges are getting all of this information in a format that can be used for reporting. The other challenge is how to disseminate this information to the masses in a way that is secure, easy to understand and highlights the right information. This is one of the many features such as dashboards and scorecarding built into PerformancePoint. You can deliver this information via SharePoint Web Services to your employees, also incorporating security from the various sources such as Microsoft SQL Server and Microsoft Reporting Services.
Finally, if your business has to do financial reporting, this is a tool that can help you with the planning and delivering of these reports.
ISInc has recently put together a number of PerformancePoint courses that will help you get up to speed on all of the available features in this application. We have courses on just the planning modules, or on the end-to-end solution. This is a great compliment to SharePoint Training.
Running an Enterprise IT Environment has more cost than just the equipment and power that is used. Now we need to keep in mind the entire eco-system to run our infrastructure, from the power each machine uses to the amount of time people need to support it. Running a “Green” IT will not only help the environment, it will often relieve some of the stress on your IT staff.
Here are some steps your IT group can take to make your company more environmentally friendly. More »
Did you plan on how you would train your employees for an upcoming software migration/upgrade?
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Learning web design can be easy with a WYSIWYG (what you see is what you get) editor, like Dreamweaver or Microsoft’s Expression Web. You create a new document and edit it like a PowerPoint slide or a new file in Microsoft Word. You add text, tables, and pictures. Voila, you have a web page.
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